Finance & Technology
Public relations
Media strategy
Narrative workshops, media analysis and issues management are all part of the plan for a successful PR campaign. We specify communication goals, focus on target audiences, and craft the message.
- Helped a large Chinese FinTech appear in international media ahead of its IPO, as well as arranged speaking opportunities at exclusive investor-only events.
- Worked with one of the world’s largest financial technology firms to appear in the most respected Chinese business and finance publications.
- Assisted Chinese startups, ensuring that they punch above their weight in international media coverage.
Media relations
We utilise our extensive media connections across Asia to achieve media coverage for our clients. Our strengths lie in helping Chinese companies make their first connection with international media, and foreign companies gain exposure in China.
Media training
As former journalists, we understand how to prepare spokespeople to appear at their very best when they speak to the media. Our training sessions are practical, with plenty of real-life examples and helpful tips on how to deal with reporters.
Content
Thought leadership
From short opinion pieces to substantial white papers, we use our industry knowledge to produce informed thought leadership that enhances reputation by demonstrating expertise.
- Written and placed in international media opinion pieces for many top executives – including CEOs of listed companies, senior bankers, and well-known investors.
- Our white papers are authoritative takes on key issues – covering a diverse range of topics including sustainability, financial technology, and China connectivity.
- One of the first agencies to put a foreign asset manager on WeChat.
- Delivered comprehensive packages of content for complicated marketing campaigns at large international banks.
- Helped startups produce materials that promote their products and raise capital.
- Produced award pitches that helped banks, asset managers, and FinTechs receive the recognition they deserve.
Marketing content
Brochures, factsheets, and social media content in both Chinese and English. We produce marketing materials that present the information that clients need to know.
Graphic design
We regularly complement our written materials with on-brand visuals that create value by increasing impact.
- Our one-page infographics summarise thought leadership for success on social media.
- Smart graphic design brings to life thought leadership, research reports, and awards pitches.
Consumer
Brand strategy
By combining online and offline marketing activities, we design effective campaigns that establish a brand’s presence and ensure that its products are known by consumers.
- Repositioned a wine brand as a wedding banquet drink, increasing market share and developing a new on-trade channel.
- Worked with a European fashion company to launch multiple brands in China with integrated campaigns that combined events, social media, and public relations.
Social media
A strong social media presence is an essential part of e-commerce success in China. We use our knowledge of all the key platforms, our network of influencers, and custom-made localised content to help companies create powerful campaigns that create a buzz among consumers.
- Managed the social media campaign for a South East Asia FMCG brand entering China.
- Organised live streaming sessions for a Korean cosmetics company.
- Collaborated with a well-known writer to create an original novel for a Hong Kong jewellery brand that was serialised online.